Facebook's content is the work of your friends and family, the very opposite of a monolith that would look the same regardless who logged in. Google is a search portal where it brings you depends on what you put in. Of course, saying that Google and Facebook dominate around the world is a lot like saying trees and grasses are the dominant plant.
What stands out more than the Facebook/Google line are the true outliers - particularly China with its heavy government regulation, whose list of top websites bares the least resemblance to rest of the globe, with the top four slots all belonging to China-specific sites (, QQ.com,, and ). When it comes to the very top of the traffic picture, there is not a whole lot of variation globally.
But a quick dive into Alexa's statistics shows less of a divide: By a long shot, most of the countries where Google is number one, Facebook is number two, and vice versa, although YouTube, a Google property, makes a pretty good showing too (number two in Kazakhstan, Mongolia, and Armenia, for examples).
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